Consumer Behavior

Consumer behavior refers to the actions and decisions made when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services, delving into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes.

Comportamentul consumatorului se refera la actiunile si deciziile luate la achizitionarea de bunuri si servicii. Aceasta carte exploreaza modul in care consumatorii iau decizii atunci cand cumpara bunuri sau servicii, aprofundand in factorii psihologici, sociali si culturali care influenteaza comportamentul consumatorului, cum ar fi perceptia, invatarea, motivatia si atitudinile.