Multi-Channel Marketing

Addresses the practice of interacting with customers across various platforms, both direct and indirect, to sell them goods and services, blending different distribution and advertising channels into a single approach to attract consumers.

Se adreseaza practicii de a interactiona cu clientii pe diverse platforme, atat directe, cat si indirecte, pentru a le vinde bunuri si servicii, combinand diferite canale de distributie si publicitate intr-o singura abordare pentru a atrage consumatorii.