Data Driven Marketing

Through exhaustive examples, this book shows how to apply data-driven marketing for real results. The book explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media.

Prin exemple exhaustive, aceasta carte arata cum sa aplicati marketingul bazat pe date pentru rezultate reale. Cartea explica in detaliu modul in care publicitatea automatizata, bazata pe date functioneaza cu adevarat in practica si cum adoptarea corecta duce la un avantaj competitiv pentru agentii de publicitate, agentii si mass-media.