The Dawn of Swatch

A simple plastic watch revolutionized an industry in decline with bold, affordable style and daring marketing. Firsthand accounts and incisive analysis reveal how unconventional vision and fearless branding transformed a faltering market into a global phenomenon, sparking innovative disruption.

Un simplu ceas din plastic a revolutionat o industrie in declin cu un stil indraznet si accesibil si un marketing indraznet. Relatari directe si analize incisive dezvaluie cum viziunea neconventionala si brandingul neinfricat au transformat o piata in declin intr-un fenomen global, declansand o disruptie inovatoare.