Destination Brands

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

Arata cum orasele, regiunile si tarile adopta strategii de branding similare cu cele ale marcilor de top, in efortul de a se diferentia si de a se conecta emotional cu potentialii turisti. Acest titlu intreaba daca destinatiile turistice dobandesc reputatia pe care o merita si foloseste studii de caz actuale pentru a discuta concepte de brand.