Digital and Social Media Marketing

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence.

Acum la a treia editie, Digital and Social Media Marketing ofera o abordare practica a marketingului digital. Acest manual de inalta calitate combina teoria academica cu exemple practice de la o gama larga de organizatii din intreaga lume pentru a evidentia tehnici de dezvoltare si mentinere a unei prezente digitale de succes.