Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Ajunsa la a sasea editie, cartea extrem de populara ,,Digital Marketing Excellence" este un ghid practic pentru crearea si executarea planurilor integrate de marketing digital, combinand abordari consacrate ale planificarii de marketing cu utilizarea creativa a noilor modele si instrumente digitale.