The End of Competitive Advantage

The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

Contextul afacerilor s-a schimbat rapid in ultimele decenii. Cel putin, este timpul sa punem la indoiala o parte din gandirea consacrata despre strategie si concurenta care obisnuia sa genereze avantaje in afaceri - dar care nu mai face asta.