Essentials of Marketing

Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.

Ajutati-va studentii sa inteleaga principiile marketingului cu acest text concis. Essentials of Marketing, editia a 3-a, combina teoria si practica pentru a-ti dota studentii cu informatiile de care au nevoie pentru a obtine o intelegere practica a marketingului modern.