Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

Avantajul competitiv este nucleul unei strategii castigatoare. Aceasta carte ajuta o afacere sa creeze un avantaj competitiv.