Fundamentals of Strategy

Fundamentals of Strategy provides a comprehensive overview of the techniques for strategy from the authors of the market-leading Exploring Strategy. With easy-to-follow, well-structured content, the book contains illustrations, summaries and case studies to help students get a thorough understanding of strategy across different industries.

Fundamentals of Strategy ofera o imagine de ansamblu cuprinzatoare a tehnicilor de strategie de la autorii Strategiei de explorare lider pe piata. Cu un continut usor de urmarit si bine structurat, cartea contine ilustratii, rezumate si studii de caz pentru a ajuta studentii sa inteleaga in detaliu strategia din diferite industrii.