Good to Great and the Social Sectors

'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".' So begins this astonishingly blunt and timely manifesto by leading business thinker Jim Collins.

,,Trebuie sa respingem ideea - bine intentionata, dar complet gresita - ca calea principala catre maretie in sectoarele sociale este sa devenim ,,mai mult ca o afacere". Asa incepe acest manifest uimitor de clar si oportun al ganditorului de afaceri Jim Collins.