Good to Great and the Social Sectors

'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".' So begins this astonishingly blunt and timely manifesto by leading business thinker Jim Collins.

,,Trebuie sa respingem ideea - bine intentionata, dar complet gresita - ca principala cale catre maretie in sectoarele sociale este sa devii <>." Asa incepe acest manifest uimitor de direct si oportun al importantului ganditor in domeniul afacerilor, Jim Collins.