Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Aplicati concepte de management inspirate de software pentru a accelera marketingul modern In multe privinte, marketingul modern are mai multe in comun cu profesia de software decat cu managementul de marketing clasic. Oricat de surprinzator ar suna, este rezultatul natural al trecerii lumii digitale.