Handbook of Research on Future Policies and Strategies for Nation Branding

Discusses how nation branding works to benefit the function and mission of nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. Chapters outline the given situation of nations and the nature and implications of the brand that is required.

Discuta modul in care branding-ul national functioneaza pentru a aduce beneficii functiei si misiunii natiunilor, impreuna cu aratarea modului in care branding-ul national poate fi folosit ca un activ strategic pentru reproiectarea caracteristicilor economice, politice si sociale ale unei tari. Capitolele subliniaza situatia data a natiunilor si natura si implicatiile marcii care este necesara.