How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Partea a 2-a, Cum cresc brandurile, se ocupa de fundamentele comportamentelor de cumparare si ale performantei brandurilor, care ofera o foaie de parcurs consistenta pentru cresterea brandurilor si imbunatatirea productivitatii in marketing. Aceasta editie revizuita include actualizari ale tuturor capitolelor si adaugarea unui nou capitol, ,,Abordarea pietelor business-to-business".