How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Aceasta carte ofera raspunsuri bazate pe dovezi la intrebarile cheie puse de specialistii in marketing in fiecare zi. Abordand probleme precum modul in care brandurile cresc, cum functioneaza cu adevarat publicitatea, ce efect au promotiile de pret si cum afecteaza cu adevarat programele de fidelizare loialitatea, cartea ,,Cum cresc brandurile" prezinta decenii de cercetare intr-un stil scris pentru profesionistii in marketing, pentru a-si dezvolta brandurile.