Idea of Political Marketing

Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers. Political marketing is about the making and unmaking of governments in a democracy.

O atentie deosebita a fost acordata teoriei marketingului politic, cu definitii conceptuale dezvoltate pentru a facilita mai bine comunicarea dintre profesionistii in marketing si cercetatorii din stiinte politice. Marketingul politic este despre formarea si desfacerea guvernelor intr-o democratie.