Intercultural Public Relations

This book examines the intricate relationship between culture and public relations within the Middle Eastern context, adopting an interpretive, inductive approach to explore how various cultural dimensions shape the enactment of key public relations concepts.

Aceasta carte examineaza relatia complexa dintre cultura si relatiile publice in contextul Orientului Mijlociu, adoptand o abordare interpretativa si inductiva pentru a explora modul in care diverse dimensiuni culturale modeleaza punerea in aplicare a conceptelor cheie de relatii publice.