Islamic Marketing

Provides an essential guide to those who study and those who participate in Muslim branding and marketing, offering wide-ranging perspectives on the influence of Islam on consumer behaviour, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools.

Ofera un ghid esential celor care studiaza si celor care participa la branding si marketing musulman, oferind perspective cuprinzatoare asupra influentei islamului asupra comportamentului consumatorilor, industriei calatoriilor, dezvoltarii produselor si promovarii bunurilor si serviciilor, concentrandu-se pe actualul tendinte si instrumente.