The Luxury Strategy

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

Deconstruiti marketingul celor mai de succes bunuri, marci si companii de lux pentru a dezvalui ,,antilegile" unice si adesea paradoxale ale managementului de succes al marcilor de lux, cu aceasta carte inovatoare.