Marketing in the Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

Aceasta carte stimuleaza o discutie despre schimbarile generate de era digitala, atat in viata de zi cu zi, cat si in domeniul marketingului traditional. Acopera studii stiintifice si principii teoretice, precum si scopuri educationale si aplicatii practice ale principiilor marketingului digital, pentru a ne imbunatati intelegerea acestui domeniu.