Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

Legendele rock-ului Grateful Dead, pionierii marketingului The Grateful Dead au incalcat aproape toate regulile din cartea industriei muzicale. Ei si-au incurajat fanii sa inregistreze spectacole si sa schimbe casete; au creat o lista de corespondenta si au vandut bilete la concert direct fanilor; si si-au construit modelul de afaceri pe concerte live, nu pe vanzari de albume.