Marketing: The Basics

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.

De la elementele esentiale ale comertului electronic pana la abordari de marketing mai traditionale, aceasta introducere actualizata va spune tot ce trebuie sa stiti despre obiectivele si tehnicile de marketing in secolul XXI.