Nonmarket Strategic Management

With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

Cu studii de caz dintr-o gama larga de industrii, aceasta carte introduce managementul strategic non-piata, oferind teorii si suport managerial pentru a face fata realitatilor complexe de afaceri create de arenele interconectate ale pietei si non-piata. De asemenea, examineaza provocarile non-piata dintr-o perspectiva globala, analizand atat pietele emergente, cat si pe cele deja bine stabilite.