Perfect Pitch

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

In Perfect Pitch, autorul de bestselleruri Jon Steel le arata cititorilor cum principiile cercetarii si planificarii publicitare pot fi aplicate afacerii de prezentare si vanzare de idei. In timp ce multe carti ofera sfaturi despre persuasiune, aceasta este singura carte conceputa special pentru profesionistii din industria publicitatii care trebuie sa-si vanda ideile sau sa piara.