Place Marketing and Temporality

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

Cartea analizeaza modul in care trecutul - material (mediul construit istoric) si intangibil (rutinele, practicile si ,,caracterul" populatiei) - este insusit, pentru a ,,vinzi" orasul viitorului. Recunoaste selectivitatea inerenta implicata si discuta factorii care influenteaza ceea ce este amintit si ceea ce este uitat.