Product and Brand Management

Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.

Exploreaza conceptele de management al produselor si ale marcii si aplicatiile acestora in viata reala si impactul pe care acestea il au in viata noastra de zi cu zi. Fiecare capitol prezinta o multime de cunostinte cu privire la diferitele definitii si subdiviziuni ale managementului produselor si marcii, importanta acestora si modul in care sunt utilizate in lumea afacerilor.