Purpose-Driven Pricing

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

Aceasta carte introduce conceptul de valorificare a puterii stabilirii preturilor atat pentru profit, cat si pentru binele societatii si explica clar cum se poate realiza acest lucru. Aceasta arata cum utilizarea eficienta a pretului poate avea impacturi prosociale, cum ar fi reducerea emisiilor de carbon, accelerarea adoptarii produselor ecologice si imbunatatirea sanatatii oamenilor.