The Retailer as a Brand

This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.

Aceasta carte acopera principiile si domeniile de actiune ale managementului marcii magazinelor, care isi propune sa consolideze locatiile de retail ca marci puternice. Au fost adaugate exemple actuale.