Social Brand Management in a Post Covid-19 Era

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Aceasta carte discuta despre modul in care pandemia de Covid-19 a schimbat modul in care consumatorii se relationeaza cu marcile si cum marcile se pot reinventa, imbunatati sau optimiza pentru a raspunde noilor nevoi, asteptari si preferinte ale consumatorilor.