Social Brand Management in a Post Covid-19 Era

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Aceasta carte discuta despre cum pandemia de Covid-19 a schimbat modul in care consumatorii interactioneaza cu brandurile si cum acestea se pot reinventa, imbunatati sau optimiza pentru a satisface noile nevoi, asteptari si preferinte ale consumatorilor.