Social Media Analytics and Its Applications in Marketing

Focuses on the intersection of three closely related domains - marketing, social media, and social media analytics (SMA). In other words, this monograph concerns marketing-based decisions related to social media and social media analytics (SMA) or social media and social media analytics from the perspective of the marketing discipline.

Se concentreaza pe intersectia a trei domenii strans legate - marketing, social media si social media analytics (SMA). Cu alte cuvinte, aceasta monografie se refera la deciziile bazate pe marketing legate de retelele sociale si analiza retelelor sociale (SMA) sau analiza retelelor sociale si retelelor sociale din perspectiva disciplinei de marketing.