Sports Marketing

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Foarte practica si captivanta, cartea ,,Marketing sportiv" ofera studentilor abilitatile si tehnicile de care au nevoie pentru a fi marketeri de succes in orice mediu sportiv. Cartea imbina teoria marketingului cu perspectivele practicienilor asupra problemelor actuale si directiilor viitoare din industria sportului.