Strategic Crisis Communication

Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis.

Abordand problemele, amenintarile si oportunitatile secolului XXI cu principii testate in timp, aceasta carte le ofera profesionistilor in comunicare corporativa puterea de a proteja, inspira si energiza organizatiile in fata unei crize.