Strategic International Marketing

Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.

Ofera un cadru strategic unic, adaptabil, pentru firmele de toate dimensiunile care doresc sa se internationalizeze, utilizand modelul celor noua ferestre strategice. Analizeaza modul in care dezvoltarea tehnologica a modelat comportamentul cumparatorilor, canalele de distributie si sistemele de plati la nivel global si, in sens mai larg, impactul digitalizarii asupra economiei globale.