Strategic Luxury Management

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Managementul Strategic al Luxului este o prezentare generala bogata in studii de caz si practica a modului in care luxul creeaza valoare si de ce unele firme au mai mult succes decat altele. Luxul este rareori discutat dintr-o perspectiva strategica: modul in care managerii de lux iau decizii complexe in raport cu mediul lor competitiv.