Tourism Marketing in East and Southeast Asia

This book explores the marketing approaches, techniques and tools used by various countries in the Southeast Asia region both collectively and individually to manage their tourism offerings and position them in the global tourism market, includes chapters on China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, Vietnam.

Aceasta carte exploreaza abordarile, tehnicile si instrumentele de marketing utilizate de diferite tari din regiunea Asiei de Sud-Est atat in mod colectiv, cat si individual pentru a-si gestiona ofertele turistice si pentru a le pozitiona pe piata globala a turismului, include capitole despre China, Indonezia, Japonia, Coreea, Macao, Mongolia, Myanmar, Vietnam.