The Assessment of Industrial Markets

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

Publicata pentru prima data in 1968, cartea ,,Evaluarea pietelor industriale" ofera o abordare destul de diferita a subiectului cercetarii de marketing industrial. Cartea este in esenta practica si contine o inovatie importanta.