Trust, Power and Public Relations in Financial Markets

The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.

Profesia de PR pretinde in mod vizibil ca construieste incredere in sisteme complexe, iar nicaieri acest lucru nu este mai evident decat in lumea finantelor, unde PR-ul este folosit pentru a construi incredere ca lubrifiant pentru motoarele financiare globale. Recomandat atat cadrelor universitare, cat si profesionistilor din domeniul PR-ului pentru servicii financiare si al marketingului financiar.