Visual Marketing

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Marketingul vizual analizeaza transformarea digitala care are loc intr-un peisaj de marketing din ce in ce mai competitiv. In acest context, cartea utilizeaza principii dovedite din psihologia consumatorului, marketing si neurostiinte pentru a propune strategii vizuale creative si utile pentru a creste eficienta eforturilor de marketing.