Winning in Emerging Markets

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.

Argumenteaza ca principala caracteristica exploatabila a pietelor emergente este lipsa institutiilor (sisteme de carduri de credit, adjudecarea proprietatii intelectuale, firme de cercetare a datelor) care sa faciliteze operatiuni comerciale eficiente. Aceasta carte este potrivita pentru companiile care doresc sa defineasca si sa execute strategia de afaceri in economiile in curs de dezvoltare.