Alcoholic Beverages

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

Scopul acestei carti, publicata initial in 1985, a fost de a demonstra, pe baza unei analize istorice, ca structurile corporative transnationale si strategiile de marketing au exercitat un impact puternic asupra disponibilitatii si consumului de bauturi alcoolice atat in economiile dezvoltate, cat si in cele in curs de dezvoltare.