Built To Last

This is a book about visionary companies.' Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors.

,,Aceasta este o carte despre companii vizionare." Bazandu-se pe un proiect de cercetare de sase ani la Scoala de Afaceri a Universitatii Stanford, Collins si Porras au luat optsprezece companii cu adevarat exceptionale si de lunga durata si au studiat fiecare companie in comparatie directa cu unul dintre principalii sai concurenti.