CIM Coursebook 08/09 Marketing Planning

Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.

Ajuta studentii sa inteleaga complexitatea marketingului. Revizuita si aprobata de Chartered Institute of Marketing (CIM), aceasta carte contine o serie de obiective de invatare, cazuri, intrebari, activitati, definitii, sfaturi de studiu si rezumate pentru a va sustine si a testa intelegerea teoriei.