Commercial Due Diligence

Telling the difference between superior and poor businesses, this book is a mixture of business strategy, marketing analysis and market research, and is about understanding how businesses and markets work, what is important for profits and growth, and deals with the essentials of strategic analysis. It is for those who formulate company strategy.

Oferind o diferenta intre afacerile superioare si cele slabe, aceasta carte este un amestec de strategie de afaceri, analiza de marketing si cercetare de piata si se refera la intelegerea modului in care functioneaza afacerile si pietele, ce este important pentru profituri si crestere si abordeaza elementele esentiale ale analizei strategice. Este destinata celor care formuleaza strategia companiei.