Consumer Culture in Transition

This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.

Aceasta carte ofera studii de caz privind aparitia consumului estetic in China, adica a consumului zilnic in care beneficiile estetice si spirituale joaca un rol dominant in procesul decizional al consumatorilor.