Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

Acest volum editat exploreaza marketingul in lumea post-COVID si schimbarile semnificative care au lovit recent pietele. Organizat in sapte teme, acest volum va critica si va conecta semnificatia ,,noii normalitati" in marketing cu subiecte precum viitorul pietelor, comportamentul consumatorilor post-pandemie si noile strategii de marketing.