Digital Influence on Consumer Habits

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Cititorii vor invata calitatea serviciilor, presiunea colegilor, efectul recenzentilor online in mediul digital pentru a ajuta la intelegerea diferitelor riscuri si provocari implicate in mediul digital, cu exemple de studii de caz in schimbare de afaceri si de scenarii de consum ca urmare a transformarii digitale.