Global Marketing

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.

,,Marketing global, editia a 3-a, ofera studentilor o abordare cu adevarat internationala a principiilor cheie pe care orice manager de marketing ar trebui sa le inteleaga. Aceasta carte ii va dota pe studentii de astazi cu cunostintele si increderea de care au nevoie pentru a deveni manageri de marketing de top."