Hospitality and Tourism Marketing: A global perspective

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Explica procesul de marketing in industria ospitalitatii si turismului. Cartea discuta despre mediul de marketing al sectorului turismului si ospitalitatii si rolul social media marketingului in domeniu.