How People Become Famous

The art of self-marketing has never been more important. This book shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer.

Arta de auto-marketing nu a fost niciodata mai importanta. Aceasta carte arata cum 12 dintre cei mai de succes auto-promotori din toate timpurile si-au atins faima extraordinara.